Inaaya by Deepa Mehra was launched in June 2011; the brand seeks to provide its customers with a unique retail experience when it comes to branded jewellery. With its flagship store in Greater Kailash, New Delhi, Designer Deepa Mehra designs and stocks jewellery for different customer needs.

Starting with the vision that India is now modern by design, Inaaya takes the rich jewellery heritage that this country is privileged to have enjoyed and gives it a truly contemporary twist. Its designs meet the growing demand for an international aesthetic that at the same time makes a bold statement about India’s style leadership on the world stage.

If design is what distinguishes Inaaya, quality is its hallmark. Each of its pieces is individually crafted to maintain theluxury status of the brand and meet with the highest international standards for unblemished stones. 

Inaaya specialises in rare jewels that are individually sourced from around the world, as well as painstaking craftsmanship and the insistence that every piece is fashioned as a work ofart. Moreover, each jewel sold comes with quality certification to endorse its value.

The Inaaya boutique is perfectly unique, creating a pristine environment for clients to indulge in the luxurious experience of wearing treasures and choosing heirlooms. The real pleasure in Inaaya, however, is in wearing it out and turning heads, be it at a fashionshow in Milan, a club in London or a wedding in Delhi.

Diamonds are certainly what will entice you at Inaaya, with most jewellery settings showcasing individual stones of superior quality and clarity so that the pieces that you flaunt speak for themselves. From eye-grabbing cocktail rings that don’t require any other accessorisation to experimental and colorful enamel designs for to understated classics and traditional ethnic or Victorian looks, the jewellery at Inaaya matches yourdistinct personality.

So Come and amaze yourself in the world of diamonds at "Inaaya"