Friday, 31 January 2014


The emerald comes in the category of the most valuable coloured gems and with good reason. It is enough to add a stunning dimension to any piece of jewelry. A valuable gemstone known for their rich green color.
People have sought this stone ever since the Middle Ages, and continue to covet it even today. It has adorned wrists and necks of the rich and the famous for thousand years.
It is a durable stone, not very susceptible to scratches, but easy to chip. Modern emeralds are treated with natural, colourless oils to conceal inclusions, and therefore appropriate care must be taken of the gems.
It is suggested that it should not be washed with detergent or steam or be cleaned with an ultrasonic cleaner, as it will result in removing the oils. Emeralds may be cleaned by using extremely mild dish soaps and warm water solutions, and something extremely soft, like a worn-out toothbrush.

When you buy emeralds, always buy keeping the quality in mind. Color, cut, and clarity can all affect an emerald's value. At Inaaya, we offer the quality that will definitely last you a lifetime!

Wednesday, 22 January 2014


Ruby, is considered as one of the finest stones for jewelry settings.
Ruby has its own power of satisfying the most majestic position in parable, tale and tradition. For thousands of years, rubies have been sought and treasured, prized as one of the most valuable of all things on Earth. A fine ruby has everything a precious stone should have — magnificent color, shimmering brilliance, extreme rarity, and excellent hardness and overall durability.

Inaaya gives us a sparkling jewelry collection that blends modern and traditional designs in rubies. Studded rings, bracelets and necklaces with beautiful color combinations in an intericate design; makes this collection undeniably attention grabbing. In fact each each peice is a style statement in itself. It makes dressing up for any occaion so much easier.

Wednesday, 15 January 2014

Eco-friendly Jewellery – The Latest Trend
Jewellery has always been a desired part of our existence, from the rich and powerful to the average worker on the street. Be it a man or a woman, old or young, people have always loved to adorn themselves with beautiful accessories.
Unfortunately however, these days, most jewellery comes from a very sad and scary unconscious place. While some come from warfare and bloodshed, others come after damaging fragile ecosystems that damage the environment. This is why people today are increasingly going for what is known as eco-friendly jewellery because for them, living 'environmentally conscious' has become a part of life.
Eco-friendly jewellery is made from materials which are from both recycled and renewable resources. Materials can come from old jewellery, from nature, such as recycled coconut and seashells, or recycled materials from any piece of junk that you can think of.

So when you are getting ready to purchase a piece of jewellery, think about where it comes from and how it was made. 
Eco-friendly jewellery is available easily today. They are inspired by nature and use materials that would most likely have ended up in a landfill had they not been repurposed into jewellery.

Wednesday, 8 January 2014

www.beautyindia.in
Stacked Bracelets - The hottest accessory trend
Featuring Inaaya

A little sparkle goes a long way, no matter how much it costs. So, with that in mind, we introduce the hottest accessory trend- ‘Stacked racelets’. We enlist some easy ways you can include this accessory trend with your attire.
This hottest accessory trend is making waves both on the global runway and the Indian runway. Accessorizing your wrists with this hot trend shows that you are someone who takes fashion risks and carries them off superbly.  Let us look at the easy ways to adorn your wrists with the trend of- ‘Stacked bracelets.’

Mix it up
Bangles, beads, friendship bracelets, watches, cuffs, studs, there's a lot of options to choose from.  So start off with a go-to set of five slim metal bangles, and then start to mix it up with different textures and colours, coordinating it with your attire.

Style it with a watch
Wear a feminine timepiece, now mix the watch in the middle of your bracelets, add different textures such as metal and leather, string, or rope. These touches will add a sophisticated vibe to your overall look. 

Opt for ‘Bright Hues’
Neon is the colour of the season, so while you can try all silver or all gold bracelets look but don't forget about the power of bright hues. You can incorporate one big bold bright hue element into an all-metal bracelet stack, or you can go all out and mix and match several colours on one arm, whatever suits you the best.
Keeping in mind the Indian sensibilities and the latest trends in jewellery, ‘Inaaya’ has launched their bracelet collection which  has been uniquely crafted from exquisite rare jewels, brilliant unflawed diamonds to beautifully adorn your wrists. This bracelet collection will highlight your outfit and up your fashion quotient. The exquisite designs have been aesthetically blended to suit women of all ages, and will only add to the beauty of the woman who adorns her wrists with it.  The irresistible combination of colours, styles and designs studded with diamonds make it all the more desirable to every woman who loves jewellery.
Elaborating further on the collection, Deepa Mehra, Owner & Designer says, “I was looking for a new form that I could adapt into a signature series –I think the unique forms of bracelets we’ve created capture and hold the intensity of the gaze far more than the standard approach to circular design involving precious stones.”