It was that time of the year when almost everyone is wondering what to buy their loved ones for the festive season. We’re talking about Christmas & New Year’s – the time of the year when festivity is at its peak and everyone is in holiday mode! For us its ‘gifting season’ and we like to make our special customers aware of the various offers we house in at the flagship store of Inaaya in New Delhi.

Deepa Mehra, Creative Director – Inaaya, did leave everyone spell bound with her latest collection that added glamor to every jewel piece by making moments for loved ones truly special.

The jewellery designed had color, and when we say ‘color’ we mean the highlights were red, green and sparkling white complimenting and sharing the Christmas Love. With emeralds and rubies beautifully carved in an ethnic styled earring one can see the sparkle of diamonds complimenting each stone attached herewith. It’s got elegance, panache and a style that is exclusive making a gift not only exclusive but also very special.

This December Inaaya takes a beautiful turn and launches a new range of Polki jewellery - jewellery that has been forever in a unique style with the traditional look and modern touch that allures the attention of millions.

The exquisite designs capture the essence of the Mughal era which truly expresses aesthetic sense of style. The collection has extravagant embellishments and modern designs having excellent clarity and luster making it a preferred choice for traditional occasions.

Deepa Mehra, designer and founder says: “Our Jewellery portrays Handcrafted excellence of Traditional Indian Heritage and culture. Emeralds, rubies and sapphires are the commonly used stones in my Polki jewellery collection, giving it a royal look. We personally design and carefully handcraft the jewellery sets "especially for you" with the utmost attention to detail.”

Ideal for our fashionistas these beautiful pieces would add beauty to their ensemble. The collection articulates the urge to break away from tradition and define an aesthetic of our times: to explore new ideas and yet still honor our rich design heritage.

Store each jewellery type separately

Never store diamonds, gold, silver or pearls in the same section. If we store different types of jewellery together, it increases the chances of damage to the expensive jewellery by rubbing it against one another. Instead, store jewellery in different compartments. Separate jewellery holders are highly recommended for keeping jewelry separated.