It was that time of the year when almost everyone is wondering what to buy their loved ones for the festive season. We’re talking about Christmas & New Year’s – the time of the year when festivity is at its peak and everyone is in holiday mode! For us its ‘gifting season’ and we like to make our special customers aware of the various offers we house in at the flagship store of Inaaya in New Delhi.

Deepa Mehra, Creative Director – Inaaya, did leave everyone spell bound with her latest collection that added glamor to every jewel piece by making moments for loved ones truly special.

The jewellery designed had color, and when we say ‘color’ we mean the highlights were red, green and sparkling white complimenting and sharing the Christmas Love. With emeralds and rubies beautifully carved in an ethnic styled earring one can see the sparkle of diamonds complimenting each stone attached herewith. It’s got elegance, panache and a style that is exclusive making a gift not only exclusive but also very special.

This December Inaaya takes a beautiful turn and launches a new range of Polki jewellery - jewellery that has been forever in a unique style with the traditional look and modern touch that allures the attention of millions.

The exquisite designs capture the essence of the Mughal era which truly expresses aesthetic sense of style. The collection has extravagant embellishments and modern designs having excellent clarity and luster making it a preferred choice for traditional occasions.

Deepa Mehra, designer and founder says: “Our Jewellery portrays Handcrafted excellence of Traditional Indian Heritage and culture. Emeralds, rubies and sapphires are the commonly used stones in my Polki jewellery collection, giving it a royal look. We personally design and carefully handcraft the jewellery sets "especially for you" with the utmost attention to detail.”

Ideal for our fashionistas these beautiful pieces would add beauty to their ensemble. The collection articulates the urge to break away from tradition and define an aesthetic of our times: to explore new ideas and yet still honor our rich design heritage.

Store each jewellery type separately

Never store diamonds, gold, silver or pearls in the same section. If we store different types of jewellery together, it increases the chances of damage to the expensive jewellery by rubbing it against one another. Instead, store jewellery in different compartments. Separate jewellery holders are highly recommended for keeping jewelry separated.

Get your Gold to Gleam !!  Learn How from Inaaya by Deepa Mehra !!

Inaaya Launches its Bracelet Collection

Bring a ‘NOW’ factor to your bracelet collection by adding from the exclusive designs in polki and diamond bracelets by Inaaya by Deepa Mehra.

Crafted from exquisite rare jewels, brilliant unflawed diamonds, the pieces are unique, embracing your wrists. The new collection of bracelets will surely get you noticed and boost your fashion quotient. 

The collection is designed keeping in mind Indian sensibilities and the designs are made to appeal to a variety of people ranging from young to the middle aged. The irresistible combination of colors, styles and designs are definitely eye catching. Upholding the traditionalist designs along with the modern trends, the bracelets by Inaaya are ought to gather applaud not only for their class and designs, but for their finesse and ultra sharp finishing. 

Elaborating further on the collection, Deepa Mehra, owner and designer says, “I was looking for a new form that I could adapt into a signature series. I think the unique forms of bracelets we’ve created capture and hold the intensity of the gaze far more than the standard approach to circular design involving precious stones.”

Suhail Mehra, Business Head

"If you want to do something, ask the people who tried and failed, and then do it." This has been the core pillar of success for this self-motivated and enterprising entrepreneur Suhail Mehra. He always believed in choosing his subjects and going ahead to excel in them with a confidence of doing things differently. 

Hailing from a well established family he was born in the capital and pursued his graduation from IILM (Integrated Institute of Learning in Management), Delhi - affiliated with a top university in the UK (University of Bradford) in 2007 he usually spent most of his time in the library concentrating and learning more about his subjects of interest, Economics and Business Entrepreneurship being his favorites. After graduation, he travelled to China, for training under the Louis Vuitton Moet and Hennessy in terms of marketing and business management. His passion for wines led him to become the youngest ever member of the Board of Directors MBPL, India's leading importers and promoters of Champagne and Premium Wines. Mr. Suhail Mehra is also a graduate in diamonds from the Gemological Institute of America, California.

He took the business to the heights of the sky with his management skills and his natural instinct of being a visionary. His efforts in the Brand Management of the company are incapable of being defined by words. Believing in talking through his work, he has reached to a level where his presence is a signature of class and confidence.

Being a natural lover of the creations of nature, he came back to his original love for the stones he learnt to value as what we call "diamonds". As a child, he learnt how to feel the spirit of these crystal icy figures (what he first thought of them when he was 7) and how he could culture its beauty of the stones for every heart out there.

In his own words: ' A chance to create gives me the freedom of a child who just got his first set of colored pens and white walls in the house, and to say things in his own way".

Over the years Mr. Suhail Mehra has developed a style of himself that speaks to every young heart with his gentle smile and kind eyes. His confident charm has led every associate to a better level in life.

'Indifference and Innovative' is the best way to describe this man of pure passion and compassion. And it doesn't end here, because the way he puts it "my goal is to keep going and lead with me"

Jewelry designer, Deepa Mehra is known for her versatile chic designs. She has now launched her cocktail ring collection. Cocktail rings have an appeal of their own. Inaaya’s designs take inspirations from the Maharaja’s tradition and European aristocracy. Stylish but not saccharine sweet, Mehra uses flower and animal motifs in her designs, which are perfect for any cocktail party. From one of the deepest red jewels in the world – rubellite tourmalines – to emeralds, diamonds and blue sapphires, you will find a designer piece for every taste and penchant in the Inaaya collection. So, this wedding season wear something that suits your personality.

 ‘Nothing gives me more pleasure than seeing a client walk away really happy with what she has bought’ said Deepa Mehra

Studded Stunner

This is a sparkling jewelry collection that blends modern and traditional designs. The diamonds and colored precious stone – rubies, emeralds, sapphires studded rings, bracelets and necklace have beautiful color combination with intricate designs, making the collection undeniably attention grabbing. In fact, each piece is a style statement in itself. It makes dressing up for any occasion to much easier. 

         

Excitement at Inaaya for Diwali :)

If design is what distinguishes Inaaya, quality is its hallmark. Each of its pieces is individually crafted to maintain the luxury status of the brand and meet with the highest international standards for unblemished stones. 

Inaaya specializes in rare jewels that are individually sourced from around the world, as well as painstaking craftsmanship and the insistence that every piece is fashioned as a work of art. Moreover, each jewel sold comes with quality certification to endorse its value.

The Inaaya boutique is perfectly unique, creating a pristine environment for clients to indulge in the luxurious experience of wearing treasures and choosing heirlooms. The real pleasure in Inaaya, however, is in wearing it out and turning heads, be it at a fashion show in Milan, a club in London or a wedding in Delhi.

Diamonds are certainly what will entice you at Inaaya, with most jewellery settings showcasing individual stones of superior quality and clarity so that the pieces that you flaunt speak for themselves. From eye-grabbing cocktail rings that don’t require any other accessorisation to experimental and colorful enamel designs for to understated classics and traditional ethnic or Victorian looks, the jewellery at Inaaya matches your distinct personality.

Come and amaze yourself in the world of diamonds at “Inaaya”

The Spark That Shines For Tomorrow 

Suhail Mehra has been through similar baptism as his mother , having watched her design , make and show jewelry at their home while he was growing up . " I think its high time we expanded , which is why we are opening Inaaya , but my mother will continue the work she does by personal appointment .

Suhail, after graduation , travelled to Hong Kong for training under Louis Vuitton Moet and Hennessy for marketing and Business Management. His passion for wines led him to become the youngest ever member of the MBPL .
"Inaaya", says Suhail , will have a distinctive Blue and Gold look and will offer a different ambience from most jewelry shops . He would love to add the whole experience of shopping at Inaaya by serving his customers some of the Dom Perignon , which he imports . 

The mind behind the art...

An Award winning designer, creates jewellery of understated elegance that is meant to be worn every day, from day into evening, from black tie to blue jeans and everything in between.

Taught by her own dreams of excellence, to see the beauty in all the little things around us, each piece of jewellery Deepa designs is an expression of that beauty as shared through the eyes of the Goddesses.Taking cue from her busy life as wife, mother, and business woman, Deepa designs versatile jewellery with a special twist, ancient inspired, classically informed, timeless, yet modernized to complement today's wardrobe.



Amongst her many achievements and awards, Deepa stood 1st in the Color Stone and Gem Identification by Indian Gemological Institute and also in Diamonds and Diamond Grading

Being persistent and surrounding yourself with positive, encouraging friends and associates can catapult your business into the big time, jewelry-design powerhouse Deepa Mehra told the press at her exhibition in Dubai.

Passion for creating jewelry can also take your business a long way, she added.

"Even if it had not become my business, I would still design jewelry," Deepa said. "Persistence is one of the keys to my success. I've sketched four days a week religiously for 20 years."



“I have a gift and I wish to use to create presents for others”, is the motto for this passionate designer.